
It means your business must bring durable value to the Swiss economy, such as creating jobs, sustainable turnover and links to the local market, rather than just being viable for you personally.
The authorities are not simply asking whether your business can survive; they assess whether it serves Switzerland's overall economic interest. Indicators include the jobs you expect to create, projected turnover and profit, planned investment and your ties to other businesses.
This is why a convincing business plan with market analysis and realistic financial forecasts is essential. A project that is profitable only for the owner, without broader benefit to the Swiss labour market, is unlikely to meet the standard.
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